![]() Speaking about his SEC experience, Cuban noted “when you hit ‘send’ on a text, you lose ownership of that. On one hand, teens and tweens flooded Snapchat starting in 2011 because the self-destructing videos and images let them send naughty pics without fear of them resurfacing and getting them in trouble down the road (apparently nobody thought about screenshots).Īt the other end of the spectrum, Mark Cuban co-founded Dust (originally Cyber Dust) in 2014 as a business application following a sweep by the SEC of all his social media postings in an effort to uncover insider trading. Two ends of the spectrum: Dust & SnapchatĮarly forays into the ephemeral communication sphere came from opposite ends of the communication spectrum but with similarly prurient aims. Much of the innovation around ephemeral applications is an attempt to move away from the permanent record afforded by current digital communication tools and back to the ephemeral nature of the phone call. ![]() ![]() Calls are consumed in real time, and barring having your wires tapped by the FBI, there is no lasting record once you hang up the phone. While ephemeral messaging applications are new to the dataverse, the concept of ephemeral communication is not. Ephemeral methods of communication are shifting the balance back toward the norm and legal practitioners are scrambling to catch up. Today the ratio of ephemeral to permanent is inverse from the historical norm (when was the last time you answered a call instead of just sending a text?). In-the-moment communication without a lasting record was the norm from prehistory until the advent of the written word and even then the vast majority of communication remained transient and ephemeral in nature until written and digital communication began to outpace phone and in-person communication as the primary means of communication. Ephemeral evolutionĮphemeral communication has been around forever, literally since the dawn of speech. The applications can further obfuscate data with functions that preclude screen shots, limit distribution, auto-encrypt, removal of messages from recipient devices, and untraceable messaging. Deletion happens concurrently on the receiver's device, the sender's device, and on the system servers. opening or closing a message), or upon the expiration of a pre-defined time frame. ![]() This self-destruct function is deployed in several ways, including: programmatic self-destruct function, specific trigger event (e.g. Generally, the genre consists of applications for short-form communication on mobile devices that disappears from the recipient's screen after the message has been viewed. What does this deluge of self-destructing messaging mean for data preservation and ediscovery, and should people be wary of this too-good-to-be-true innovation? What the heck is ephemeral messaging?Įphemeral messaging, as the name implies, is a form of digital communication that lasts a very short time. Engineering departments for billion-dollar Fortune 500 companies and protesters across the globe are communicating and coordinating via this new technology with increasing frequency. Increasingly, people from all walks of life are relying on self-destructing messaging applications (also known as ephemeral messaging) to communicate without leaving a digital trail.
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